Calm

As a Motion Designer, I produced eye-catching Instagram advertising for Calm to inform a new audience what the app ​is about. These ad​s, ​tailored to a 4:5 aspect ratio​, included live-action sequences, dramatic motion graphics, and precise vector elements. The intentional use of original app audio served to clarify the app's functionality for the viewers. This project demonstrates my proficiency in integrating multimedia elements, effectively translating Calm's app experience into a visual narrative that engages with users and delivers its value proposition clearly.