Creative Director working across ideas, design and moving image.

Hi, I’m Facundo Zapata. I’ve spent most of my career exploring how ideas take shape visually, from global campaigns to brand systems that need to live consistently across markets, platforms and formats.
My background combines concept development, art direction and motion design, which naturally led me into roles where thinking and execution stay closely connected. I’m interested in the point where strategy becomes tangible: when a narrative, a visual language and production realities need to align into something clear, engaging and scalable.
Over the years I’ve collaborated with international brands including Amazon Prime, BMW, Hyundai, Google, Dove and Coca-Cola, working across agencies and internal teams in different structures and cultural contexts. That experience shaped how I approach creative leadership today, balancing strong ideas with adaptability, and craft with clarity and consistency at scale.
I’m particularly comfortable in environments where complexity is part of the challenge, whether that means multiple stakeholders, evolving brand ecosystems or fast production cycles. In those situations, creative direction is not only about vision, but also about providing structure so teams can move with confidence.
At the core, I still see myself as a visual storyteller with a strong instinct for design, culture and technology, interested in how brands connect with people in ways that feel relevant and human.

For bookings or questions send me an email to: fcndzpt@gmail.com​​​​​​​
Brands I've worked with
Amazon Prime Video, Dove, BMW, Lancôme, Google, LEGO, Emirates, Air New Zealand, Bentley, MINI, Volkswagen, Hyundai, Kia, Alfa Romeo, Citroen, Fiat, Jeep, Maserati, DS Automobiles, Opel, Peugeot, Coca-Cola, Vitaminwater, NOW TV, Calm app, Call of Duty, Heineken, Miller Genuine Draft, Miller Lite, Brahma, Puma, Persil, Dove Men+Care, Nivea, Procter & Gamble, AstraZeneca, Moderna, Abbott, Sanofi, Siemens, Bosch, Danone, Moët Hennessy, Philips, Nokia, Sony, Motorola, Turner, Telefónica, Claro, Huggies, Day's,Clorox, Energizer, WWF, Lingoda lingoda.com,  cleo meetcleo.com, current current.com, BBVA, Banco Patagonia, Banco Galicia, MALBA (Latin American Art Museum of Buenos Aires), Consejo Publicitario Argentino.

Places I've worked for
Wieden + Kennedy, Jung von Matt, Media.Monks, Ogilvy & Mather, Leo Burnett, DDB, INNOCEAN Worldwide, KNAS Creative, Saatchi & Saatchi, M&C Saatchi, McCann-Erickson, Edelman, Peppy Agency, Paintgun.io, Havas, FCB.

What they say
"I can say he knows what he's doing. He's really experienced, understands creative work and knows how to bring big ideas to life in the best possible way. I would recommend him to any creative team without hesitation. He is also a great person and teammate, which makes him a pleasure to work with." Charlie Lanus, Group Creative Director at Wieden + Kennedy London.
"⭐️⭐️⭐️⭐️⭐️"
Maryam Shofowora, Global Resource Manager at Ogilvy UK.
"Facundo did a great job, he was fast, proactive and careful with every detail. Great communication and well understanding of briefs and tasks. He usually delivered above expectations or matched them." Gaston Guetmonovitch, CCO at Leo Burnett Madrid.
"Facundo is a creative who knows his craft and is equally good with concepts. I would highly recommend him as a freelance creative for any pitch or challenging ad campaign that you might have. I've also met Facundo outside of work and he's just an overall great guy!" Joy Chakravorty, Creative Director at Edelman Deutschland.
"Facundo has completed the tasks in a remarkable manner, both in terms of time and quality. We are constantly pleased with the results and highly recommend him. The relationship is extremely enjoyable because Facundo is not only technically skilled, but also constantly available and very easy to work with, and he always considers the client's wishes while also offering unique recommendations that ensure a fantastic end result." Damian Nunez, Creative Director at McCann Worldgroup Germany.
"I’d highly recommend Facundo as he’s a responsible, honest, and dependable colleague. Beyond that, Facundo is really good with communication and an empathic listener that always thinks of what is best for the client. Along with his skills, Facundo has always been an absolute joy to work with. He is a team player and has regardless of situation, be that sudden changes under time-pressure or client feedback, always been very positive in our conversations." Paulina Olsson, CEO & Co-Founder at Peppy agency AB, Stockholm, Sweden.
"Facundo worked on a few Paintgun projects where he was great. He’s responsible, takes ownership and is a terrific collaborator. His creative ideas come from experience, technical understanding and from himself, as an inspiring person. I’d highly recommend him for any creative team. He’s a great guy which also makes it fun to work with him." Elco Ian, Founder & CEO Paintgun.