Senior Creative Direction on subscription for SaaS and digital brands.
One flat monthly fee. No agency overhead, no junior layers, just direct access to a senior Creative Director for your campaigns, launches and high-stakes decks.​​​​​​​
•
Built for CMOs, Marketing Heads, and founders who need senior creative thinking without a full-time hire.
•
Perfect when you already have marketing in motion but lack creative leadership to connect the dots.
•
Month-to-month. Pause or scale as your roadmap demands.
Book a free 30-min intro call.
Let's see if FRACTION is the right fit for your team and roadmap.
Who FRACTION is for
FRACTION is built for SaaS and digital-first brands that already have marketing running, but lack senior creative direction to shape the story.
Typical clients include:
B2B or B2C SaaS startups (Seed to Series C) with lean in-house design teams.
Heads of Marketing or CMOs who own growth but need a creative partner to elevate campaigns and storytelling.
Performance and growth teams that need stronger creative ideas, not just more ad variations.
The problems FRACTION solves
If this sounds familiar, FRACTION is probably for you:
You're investing in media and tools, but your creative ideas aren't strong enough to move the needle.
You rely on agencies or freelancers, but senior creative thinking is rarely in the room.
Your brand feels inconsistent across campaigns, decks, and product launches.
Your team is busy executing, but nobody owns the big creative story.
Why FRACTION?
Hiring a full-time Senior Creative Director in Europe costs €120k+ per year, plus benefits and the friction of a long-term contract. Agencies often charge 3x that for a team of juniors managed by a senior you rarely see.
Senior-level thinking. Global brand experience. Subscription-speed execution.
FRACTION gives you direct access to award-winning creative leadership for a flat monthly fee. Same impact, zero overhead, total flexibility.
Instead of adding more tools or media spend, FRACTION helps you sharpen the creative story behind your campaigns, launches, and decks—so your existing channels work harder.
Monthly Plans
A. Fractional Creative — €2.500 / month
Senior creative support for focused needs — without daily dependency.
Best for light, ongoing creative needs or senior support without daily dependency.
Includes:
•1 active request at a time
•Senior Creative Direction & execution for small to mid-size requests
•Deliverables: Campaign layouts, social visuals, pitch decks, and creative advisory.
• Requests handled one at a time (sequential workflow)
• Unlimited minor revisions within scope
• Monthly strategic consultation (45 min)
Not included:
• Product UX/UI or complex digital systems
• Web development or build
• Video editing or production execution
This plan is for you if you have a few high-impact projects each month (like key visuals or pitch decks) and want senior-level quality without daily involvement.
B. Dedicated Creative — €4.200 / month
Consistent senior creative execution, fully integrated into your monthly workflow.
For teams needing consistent senior creative execution and campaign continuity.
Includes:
• 2 active requests in parallel
•Ongoing Creative Direction & hands-on execution
• Deliverables: Full campaign support, high-end art direction, and presentation design.​​​​​​​
• Art direction for shoots or productions (conceptual guidance & feedback)
• Unlimited minor revisions within scope
• Bi-weekly working sessions (45 min each)
• Priority support and faster turnaround
Not included:
• Full brand overhaul or repositioning
• Unlimited meetings
• Complex UX flows or product design
This plan is for you if you run ongoing campaigns and launches, and need consistent senior creative support and iteration throughout the month.
C. Strategic Creative Partner — €8.400 / month
Fractional creative leadership at near in-house level, without a full-time hire.
For teams needing senior-level creative leadership without a full-time hire.
Includes:
•Full Creative Leadership (Embedded in your team)
• Ongoing creative leadership embedded in your team
• Brand refinement (light systems, tone, key visuals)
• Campaign concepts, storytelling & creative governance
• Oversight and direction of external designers, editors and freelancers
• Dedicated daily creative bandwidth (High-priority)
• Faster feedback loops & senior-level prioritization
• Weekly leadership sessions + dedicated Slack/Teams channel
Not included:
• Full brand creation from scratch
• Product UX/UI ownership
• Production or budget management (oversight only)
This plan is for you if you want a fractional Creative Director embedded in your team, owning the creative side of your brand alongside your CMO or founder, and keeping agencies, freelancers, and internal designers aligned.
All plans are monthly subscriptions. Prices in EUR. Invoiced monthly. Payment via Bank Transfer (SEPA). Scope is managed via your dedicated Notion Management Hub. No long-term contracts: Pause or cancel anytime with a 30-day notice.
Ready to start?
Skip the intro call and email me at fcndzpt@gmail.com to get your onboarding link today.
What fits in each plan?
The exact number of deliverables depends on complexity and feedback cycles, but as a rule of thumb:
A. FRACTIONAL CREATIVE
Great if you need 1–2 key projects per month (for example, a deck and a small campaign).
B. DEDICATED CREATIVE
Best when you have ongoing campaigns and need continuous creative output across the month.
C. STRATEGIC CREATIVE PARTNER
For brands that want a fractional Creative Director thinking about their creative every week, across multiple initiatives.
What’s Included / What’s Not
Included
Creative Direction & Brand Governance
Campaign Storytelling & Visual Systems
High-end Presentation & Pitch Design
Art Direction for Social & Digital Content
Static Landing Page Visuals (Art Direction)
Oversight of external production (Video/Photo)
Not included:
Full Brand Identity from scratch (Available as a custom project)
Complex Motion Graphics or Video Editing
Web/App Development (Code & UX Systems)
Ad Account Management or Media Buying
How It Works​​​​​​​
1. Choose your plan & kick off Choose the plan that fits your current pace. No hiring friction or long-term contracts. We start with a 30-min kickoff call to align on your brand, goals, and immediate priorities.
2. Build Your Queue Get access to your dedicated Notion board. Add as many creative requests as you want. Whether it’s a campaign concept or a high-stakes presentation, just drop it in the queue. You can submit requests via a Google Form, and everything is automatically tracked in your Notion board.
3. High-Velocity Execution I work on your requests every day, one by one (or more, depending on your plan). Expect to see results or updates every 48-72 hours. We iterate via async feedback until it’s perfect. You always know what's in progress, what's coming next, and what's been delivered. No chaos, no guesswork.
4. Scale, Pause, or Cancel Business isn't linear. If you have a quiet month, pause your subscription. If you’re launching a global campaign, upgrade for more speed. You are in full control.
What they say​​​​​​​
These are testimonials from past collaborations before launching FRACTION. Same person, same senior level—now on a subscription model.
"Facundo did a great job, he was fast, proactive and careful with every detail. Great communication and well understanding of briefs and tasks. He usually delivered above expectations or matched them." Gaston Guetmonovitch, CCO at Leo Burnett.
"I can say he knows what he's doing. He's really experienced, understands creative work and knows how to bring big ideas to life in the best possible way. I would recommend him to any creative team without hesitation. He is also a great person and teammate, which makes him a pleasure to work with." Charlie Lanus, Group Creative Director at Wieden + Kennedy.
"Facundo is a creative who knows his craft and is equally good with concepts. I would highly recommend him as a freelance creative for any pitch or challenging ad campaign that you might have. I've also met Facundo outside of work and he's just an overall great guy!"Â Joy Chakravorty, Creative Director at Edelman.
"Facundo worked on a few Paintgun projects where he was great. He’s responsible, takes ownership and is a terrific collaborator. His creative ideas come from experience, technical understanding and from himself, as an inspiring person. I’d highly recommend him for any creative team. He’s a great guy which also makes it fun to work with him." Elco Ian, Founder & CEO Paintgun.
I helped shape work for brands like
I’m Facundo, a senior Creative Director who has been shaping campaigns for global brands across agencies and in-house teams. Since launching this one-person Creative Subscription Studio, I’ve focused on bringing senior-level creative direction into a simple, predictable subscription model. No outsourcing, no junior layers: just direct collaboration with the person who actually does the work.
This setup lets clients move faster, remove agency overhead, and keep creative aligned with their growth and brand goals.
This setup lets clients move faster, remove agency overhead, and keep creative aligned with their growth and brand goals.
FAQ
> What counts as a request?
A request is any clearly defined creative task—from a key visual or a set of social assets to a full pitch deck. Large projects are simply broken down into smaller, daily milestones to ensure consistent progress.
Examples of requests:
A set of key visual and ad variations for a new feature launch.
A 20–30 slide investor or sales deck for your next funding round or pitch.
A bundle of static social ads for an upcoming campaign or product drop.
Visual direction and layouts for a product or brand landing page (art direction, no code).
These examples aren't hard limits. Bigger projects are simply broken down into smaller requests so you always know what's in progress.
> How many requests can I submit?
As many as you like. They are handled sequentially, one by one (or two at a time on the Dedicated plan), ensuring maximum focus and senior-level quality for each task.
> How fast is the delivery?
On average, you'll receive updates in 48-72 hours. For complex requests, we set clear milestones in your Notion Hub so you know exactly what is being delivered and when.
> How does the Notion Management Hub work?
Once you subscribe, you'll receive access to a private Notion space. It’s a central place to track requests, share feedback, and store all brand assets. No messy email chains, just total clarity. You don't need to be a Notion power user. Every new request starts with a short Google Form where you fill in the essentials so we can move fast.
> What if I only have one specific project?
No problem. You can subscribe for a single month, get your project done, and then pause or cancel. Our model is built to scale up or down based on your actual business needs.
> What’s a minor vs. major revision?
Minor tweaks (colors, typography, or layout polishing) are handled quickly. Major revisions that involve a change in creative direction are treated as a new request to keep the workflow organized.
> Is there a contract or commitment?
No. Fraction is a month-to-month service. You can pause or cancel at any time with a 30-day notice. When pausing, your Notion Hub is archived so you can resume exactly where you left off later. All work delivered remains 100% yours.
> How do we get started?
We usually start with a 30-minute intro call to align on your goals. After that, you'll receive your onboarding link, access to your Notion Hub, and we start delivering within 24 hours. Ready to skip the call? Email me at fcndzpt@gmail.com to get your onboarding link today.
