Context
Public awareness project developed with a small creative team to highlight verbal aggression as a form of violence. The initiative allowed significant creative freedom, focusing on building a powerful message with minimal production resources.
Challenge
The objective was to communicate an abstract and often overlooked issue in a way that felt immediate and emotionally resonant, while working within a very limited budget.
Role
Working closely with my copywriter and the creative team, I contributed to the development of the concept and led the art direction across the campaign pieces, from visual exploration through final execution.
Approach
The campaign used stark visual storytelling to transform everyday verbal aggression into something visibly impactful, reinforcing the message that words can carry real harm. Simplicity and clarity were central to the creative direction.
Outcome
The project resulted in two campaign pieces that received recognition across multiple international and regional festivals, showing the impact of a strong idea even with limited resources.
AWARDS
Effie: Public Awareness
NY Festivals: Bronze
Diente: Silver / Bronze
Lápiz de Oro: Public Awareness
FIAP: Bronze