In collaboration with my copywriter, I took on the task of addressing verbal violence as a modern form of aggression. Charged with this impactful assignment, I was involved throughout the creative process, along with a spectacular creative team! This low-budget public awareness campaign eloquently portrayed the seriousness of verbal violence through thoughtful imagery and compelling messaging.
This project shows my ability to transform abstract concepts into tangible and resonant campaigns. By successfully capturing the essence of a contemporary issue, I demonstrated the power of combining ideation, execution and post-production to drive meaningful change. Working closely with my copywriter and an entire team, we were able to raise awareness of this pressing issue in a visually compelling way.