WWF: 60 Earth Hour

Teamed up with my copywriter, I led the creation and AD of a powerful print and OOH campaign for WWF's annual global movement. The goal was to raise awareness of climate change. This campaign captured the heart of the cause, blending compelling visuals with engaging messages. This project showcases my talent for using design to spark social consciousness. Through concept and art direction, we effectively shared the movement's importance with a wider audience. This collaboration highlights my ability for turning creative ideas into impactful designs, working closely with my copywriter to bring awareness and action together.