Context
Freelance collaboration with Media.Monks supporting BMW content production during IAA Mobility 2021 in Munich. The project involved creating and publishing multi-channel content across Germany, Italy and Switzerland throughout the event period.
Challenge
The work required maintaining a consistent visual narrative while responding quickly to live developments, announcements and daily highlights. Speed, coordination and clarity across formats were critical to keep audiences engaged during the event.
Role
As senior creative, I worked hands-on across concept adaptation, asset creation and rollout planning, helping ensure content was delivered consistently across Instagram Stories, video formats and social posts for multiple markets.
Approach
The focus was on translating brand messaging and event moments into timely visual content that could perform across channels while staying aligned with BMW’s design language. This involved rapid iteration, prioritization and close coordination with the wider production team.
Outcome
A continuous stream of multi-format content supported BMW’s presence during the event across several European markets, highlighting the importance of agile creative workflows in high-tempo brand environments.