Context
Campaign developed at Ogilvy for Coca-Cola Zero across Latin American markets, combining animation and graphic executions to communicate the product’s playful and rebellious personality. The animated film was produced in collaboration with Passion Pictures and directed by Pete Candeland.
Challenge
The campaign required translating a bold creative concept into both film and print formats while maintaining a cohesive tone across different executions and touchpoints.
Role
As Senior Art Director, I collaborated with the creative team supporting the development of the campaign, contributing to visual exploration and execution across the film and graphic pieces, including print and out-of-home assets.
Approach
The work focused on aligning visual style, narrative tone and graphic elements so the campaign could move seamlessly between animation and static formats while preserving its distinctive character.
Outcome
The campaign launched across Latin American markets with a strong visual identity and high production value, reflecting the collaborative nature of large-scale brand campaigns within global agency environments.
Stills
Prints & OOH
