Context
Collaboration with Ogilvy on the development of a new global campaign for Dove Men+Care, working as embedded senior creative support within the core team. The project involved defining the visual direction of the campaign and contributing to the creation of the Brand Book used to guide implementation across regions.
Challenge
The brand required a clear and cohesive visual approach that could be applied consistently across multiple markets and channels while remaining adaptable to local needs and production realities.
Role
I contributed to the development of key visuals and co-created the Brand Book, helping translate the creative direction into a documented reference that teams could use during rollout. I also supported global and local teams in applying the campaign across TV, digital, social and print assets, ensuring alignment with the intended visual language.
Approach
The work focused on shaping and clarifying the visual expression of the campaign so it could be communicated effectively across teams. This included refining visual choices, exploring executions and collaborating closely with stakeholders during fast feedback cycles, helping maintain coherence between concept, design and production outputs.
Outcome
The resulting materials provided a foundation for campaign rollout across markets, supporting consistent execution while allowing flexibility for local adaptations. The project showed how clear visual direction and practical guidelines can support scalable creative production within a global organization.
Selected excerpts shown due to confidentiality.
