Context
Work developed at Innocean as part of Hyundai’s global brand campaign exploring the evolution of the company from its industrial origins to its position in future mobility. The project involved the creation of a large-scale launch film and campaign materials intended for international markets including Korea, Europe, the Middle East and the United States.
Challenge
The campaign needed to communicate a long-term brand transformation in a way that felt both emotional and forward-looking, connecting Hyundai’s heritage with its ambitions in innovation and mobility. Aligning narrative, visual language and global relevance was central to the process.
Role
I was part of the creative team developing concepts and visual directions during multiple stages of the project, contributing to presentations and narrative exploration prior to final production. The work involved collaboration across teams and iterative feedback with stakeholders.
Approach
The development focused on translating the brand story into a cinematic narrative that could express progress across time while maintaining clarity and emotional impact. Visual references, storytelling structure and presentation materials were refined through several rounds as the concept evolved.
Outcome
The campaign was later produced and launched globally, receiving international recognition across multiple industry awards. The project reflects the scale and collaborative nature of global brand storytelling within large creative organizations.
Awards
NY Festivals: Finalist x2
Ad Age Editor's Pick
Epica: Shortlist
Cresta Awards: Bronze
Cresta Awards: Shortlist
Deutscher Werbefilmpreis: Finalist
LIA: Shortlist
Ciclope Awards: Finalist
Ad Age Editor's Pick
Epica: Shortlist
Cresta Awards: Bronze
Cresta Awards: Shortlist
Deutscher Werbefilmpreis: Finalist
LIA: Shortlist
Ciclope Awards: Finalist
