Puma was going to launch their new Puma EvoSpeed Tricks boots and
Sergio "Kun" Agüero was going to wear them at the 2014 World Cup in Brazil. Those same boots were going to travel from Argentina to Brazil. This is how the idea of a walking tour that would let people get close with their hero's boots and bless them was born.
With a street soccer vibe typical of Latin culture and using the "Benditos Botines" ("Blessed Boots") concept, Puma launched an integrated campaign with a musical theme that paid tribute to "Kun" Agüero and that served as the backbone for films, prints,, radio and social media activation. The typography was designed by Peruvian artist Elliot Tupac and the song was composed by the Argentinian band Lo' Pibitos