VW New Beetle: Soul

As an Art Director, I worked with my copywriter to create and produce this print ad for the introduction of the New Beetle 2006 to the Latin American market. By mixing nostalgia and modernity, we were able to capture the essence of the adored car and its enduring appeal. This project demonstrates my ability to translate brand concepts into aesthetically appealing ads that resonate with a wide range of consumers, bridging the past and present with powerful creativity.