Teaming up with a skilled copywriter, I conceptualized and directed a vibrant print and OOH campaign to launch the enhanced Yellow Pages. Focused on the improved search feature, our concept highlighted the newfound simplicity.
This project demonstrates my ability to translate innovations in products into captivating images. By capturing enhanced functionality, we effectively communicated the user benefit. This collaboration underscores my ability to deliver impactful messages through creative design, resonating with audiences and spotlighting the innovation behind the new Yellow Pages version.